How Dispensify went from a brochure website to number one on Google
Dispensify makes self-service kiosks for dispensaries. We rebuilt their website, then took over their search and AI visibility work in May 2026.
The results so far
- #1on Google for its main product search
- 10xmore Google impressions a day than in May
- 6% to 31%of AI answers in its category
- #2 source of visitsOrganic search became the second-largest source of website visits, at 32% of sessions, by week six.
- 18 to 59Mobile performance score, before and after the first six weeks.
- 130 tasks in 46 daysIncluding 25 pages corrected, 16 commercial pages reworked and 6 kinds of structured data added.
Where the numbers come from: Google Search Console and Google Analytics for dispensify.com. Impressions compare the first week of May 2026 with September 2026. The number one position was recorded on October 9, 2026. AI answers were checked weekly across four answer engines during the first six weeks. Search positions move from day to day, and we don't guarantee rankings.
What Dispensify says
“When RDS took over our website, Google was showing us about 25 times a day, and we weren’t showing up for the buyers who were searching for what we sell. Five months later we show up more than ten times as often and we’ve moved up to number one on Google for the search term that matters most to us. If you want to be found, hire them.”
Gio Scianna, President, Dispensify
The old site and the new one, side by side
What changed
The old site worked like a brochure. The new one works like a salesperson: it shows the hardware, explains the offer and gives a buyer a clear next step.
Before, a brochure on WordPress
The old site explained the company, but the product story was buried in static sections and generic service blocks, and the structure was hard to grow.
A new build made of reusable pages
We rebuilt it around product pages, service pages and search pages that share the same parts, so new pages can be added without breaking old ones.
Motion that shows the product
The animation introduces the kiosk lineup and the hardware, so a visitor understands what Dispensify sells within a few seconds.
Pages written for the searches buyers use
We reworked the main product pages, added pages for the questions buyers ask, and fixed the technical problems that kept Google from reading the site properly.
How the first six weeks went
We measured first, so every result on this page has a starting point. The baseline found 49 technical, content and measurement problems before any work began.
- 1
Week 1: baseline
We reviewed the whole site, separated cosmetic problems from the ones that stop Google reading a page, and agreed what would count as proof.
- 2
Weeks 2 to 3: foundation
We cleaned up page titles and descriptions, the sitemap, tracking and structured data, so the site could be measured.
- 3
Weeks 3 to 5: the pages that sell
We reworked the main product pages and added content around the searches buyers use.
- 4
Week 6: measurement
We pulled the search, analytics and AI answer numbers, and kept what the tools measured separate from what the client told us.
Want to see what we'd fix on your site?
Start with the free action plan. It shows what we'd change first and how we'd measure it.