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Dispensify
Case study · Named client · Dispensify

From a basic WordPress site to a product-led digital experience.

The client was using WordPress with a simpler, mostly static design. We rebuilt the site on a modern React frontend with custom animation, cleaner structure, and stronger product storytelling.

The result is faster, more responsive, easier to navigate, and much better aligned with what the company actually sells.

What changed

Same company, completely different first impression.

The old site functioned like a brochure. The rebuilt site acts like a sales asset: it introduces the category, shows the hardware, explains the offer, and gives prospects a clearer next step.

Before

A WordPress site with a simpler brochure-style structure.

The old site explained the company, but the product story was buried in static sections, generic service blocks, and a structure that was harder to scale.

Build

A modern React frontend with reusable page systems.

We rebuilt the experience around product journeys, SEO pages, service architecture, and content modules that can keep growing without turning into another fragile page-builder stack.

Motion

Custom interaction and motion-driven product storytelling.

Instead of dropping in decoration, the motion shows the kiosk lineup, introduces the hardware, and helps visitors understand the company faster.

Outcome

A faster, more responsive site with a clearer buying path.

The new experience is easier to scan, works better across screen sizes, and gives the sales team a sharper place to send prospects.

Rebuild proof points
React
Modern frontend
A cleaner system replaced the page-builder-heavy WordPress experience.
Product-led
Clearer buying journey
The hardware, use cases, and next step are easier to understand.
Reusable
Page system
Shared patterns support product, service, resource, and search pages.
Responsive
Across screen sizes
Layouts, interaction, and content hierarchy adapt to mobile and desktop.
Sourced engagement results

Measured, not promised.

A six-week engagement rebuilt the search and AI visibility foundation on the company's live site. Baseline first: 49 catalogued technical, content, and measurement issues, an 18 mobile performance score, a stale sitemap, weak metadata, and 25 pages needing cleanup before results would be believable.

+239%
Search impressions
Google Search Console moved from 233 to 790 impressions by the Week 6 closeout.
5.5
Money-page average position
The primary commercial page reached page one after the technical and content rebuild.
#2
Website channel
Organic search became the second-largest channel, accounting for 32% of sessions.
6% → 31%
AI mentions for its category
Kiosk-category AI mentions rose from 6% to 31% by the Week 6 closeout. Visibility was tracked weekly across four answer engines.
Week 1

Baseline and triage

Audited the site, separated cosmetic work from indexation and measurement problems, and locked the proof standard before making claims.

Weeks 2-3

Technical foundation

Cleaned metadata, sitemap signals, tracking, schema, and crawl paths so the site could be measured instead of guessed at.

Weeks 3-5

Commercial repositioning

Reworked core pages, local intent, authority content, and entity signals around the searches buyers actually use.

Week 6

Measurement closeout

Pulled GSC, GA4, and AI visibility data, then separated tool-measured outcomes from client-reported business wins.

130
Tasks shipped
46
Days
25
Pages corrected
16
Commercial pages
6
Schema types
18→59
Mobile score

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